Many people need incentive to do menial tasks. Earlier in the year, we posted a blog on how transforming a set of stairs in a subway gave people the incentive to use them rather than take the escalator.
Here is another example of how by making something as little as using a rubbish bin fun, can make a whole lot of difference.
“To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.”

